How much does a website cost in Belgium? Honest prices 2026 (SME guide)

A professional website for a Belgian SME costs on average between **€2,000 and €8,000**, depending on the type, complexity, and who you hire. A simple landing page starts around €800, while a fully custom webshop can quickly exceed €10,000. In this guide you get an honest picture of all costs — including the hidden items that most quotes leave out.

What does a website cost in Belgium?

The price of a website depends on four factors: the type of site, the number of pages and features, who you hire (freelancer, agency, or DIY), and the recurring costs after launch. Below is a realistic overview for the Belgian market in 2026.

For most SMEs looking to establish a professional online presence, a brochure website in the €2,500 to €5,000 range is the most realistic starting point. That budget covers thoughtful design, baseline copy, mobile responsiveness, and solid technical SEO foundations.

What makes up that price?

A website quote is not an arbitrary number. Behind every euro sits a combination of strategy, design, development, and communication. Hourly rates in Belgium vary significantly depending on the type of partner:

An average brochure website takes 25 to 50 working hours. At an agency rate of €100/h, that translates to a base price of €2,500 to €5,000 — before hosting, domain, and maintenance.

What is typically included?

What is billed separately?

What are the hidden costs?

This is where many business owners get caught off guard. A website is not a one-off purchase — there are annual and monthly costs you need to budget for alongside the initial investment.

Hosting

Decent WordPress or Next.js hosting costs €10 to €50 per month, depending on traffic volumes and required performance. Cheap hosting packages under €5/month often result in slow load times and shared servers.

Domain name

A .be domain costs €10 to €20 per year. A .com or branded domain can carry higher annual costs, particularly if it is already registered by someone else.

SSL certificate

Most modern hosting providers include an SSL certificate (HTTPS). Still, it is worth confirming this explicitly in your quote.

Maintenance and updates

This is the most underestimated cost. A website that is not actively maintained ages quickly — both technically and in terms of security. Budget 15% to 20% of the initial website cost per year for a solid maintenance contract. For a €4,000 website that means €600 to €800 per year, or €50 to €70 per month.

Maintenance typically covers: CMS updates, security patches, backups, minor content changes, and performance monitoring.

Total overview of annual recurring costs

Cheap or expensive — what do you get?

There are three basic options for anyone wanting a website: build it yourself (DIY), hire a freelancer, or work with an agency. Each has its own price-to-quality ratio.

Option 1: Build it yourself with Wix, Squarespace, or WordPress

**Advantages:** Low barrier to entry, fast to launch, no fixed costs.

**Disadvantages:** Only 1.4% of Wix sites generate monthly organic Google traffic. You are dependent on the platform. Design customisation is limited. As a business owner you can easily spend 40 to 60 hours building it — hours you would normally bill to clients.

**Suited for:** Hobby projects, temporary presence, or a first MVP.

**Not suited for:** SMEs that want to actively attract customers through their website.

Option 2: Freelancer

**Advantages:** Personal approach, lower hourly rates, direct communication.

**Disadvantages:** Fewer guarantees on availability for ongoing projects. Quality varies widely. Harder to scale for complex projects.

**Typical investment:** €1,500 – €5,000 for an SME website.

**Suited for:** Start-ups and small businesses with a compact budget and straightforward needs.

Option 3: Web agency or digital agency

**Advantages:** Structured approach, multiple specialists (designer, developer, SEO), guarantees and SLAs, scalable.

**Disadvantages:** Higher investment. Larger agencies sometimes have long wait times for smaller clients.

**Typical investment:** €3,000 – €15,000 depending on scope.

**Suited for:** SMEs that want a professional, sustainable digital presence with a results-driven approach.

Can I get a subsidy for my website?

This is a frequently asked question — and the answer changed in 2026.

KMO-portefeuille: largely phased out

From 1 February 2026, the KMO-portefeuille (the Flemish SME subsidy programme) for advisory services related to websites, SEO, and digital marketing has been discontinued. Only cybersecurity advice remains eligible, with support of 35% (medium-sized enterprises) to 45% (small enterprises), up to an annual ceiling of €7,500. Trajectories that effectively started before 31 December 2025 may continue until end of 2026.

Digital investment deduction

As an alternative, Belgian SMEs can apply the digital investment deduction of 20% to website investments. This reduces your taxable income, but does not provide a direct cash refund. Consult your accountant for the exact application to your situation.

VLAIO: digital transformation projects

For larger digitalisation projects (data, AI, platform development) VLAIO has a separate subsidy programme for digital transformation. This targets structural digitalisation projects with demonstrated impact, and is less suited to a standard SME website.

**Conclusion:** Direct subsidies for websites have been significantly scaled back in 2026. If you engage an agency for strategic or cybersecurity advice, that advisory cost may still be partially subsidised through the remaining KMO-portefeuille.

FAQ

How long does it take to have a website built?

A simple website is typically ready in 1 to 3 weeks. A comprehensive brochure website takes 4 to 6 weeks, and a webshop 6 to 10 weeks. Lead time depends heavily on how quickly you deliver content (copy, photos).

What does website maintenance cost per year?

Budget 15% to 20% of the initial website price per year. For a €4,000 website that is €600 to €800 per year. This covers updates, security patches, backups, and minor changes.

As a Belgian SME, can I still claim KMO-portefeuille for a website?

No, no longer for the website itself. Advice on websites and digital marketing is no longer eligible through the KMO-portefeuille (discontinued as of 1 February 2026). Cybersecurity advice remains eligible. Through the digital investment deduction (20%) you can still gain a tax benefit from your investment.

Should I choose WordPress or something else?

WordPress powers more than 43% of all websites worldwide and is highly flexible. But modern frameworks like Next.js offer better performance and scalability, especially for growing businesses. The right choice depends on your needs, budget, and who manages it afterwards.

What is the difference between a cheap and an expensive website?

A cheap website gets you online, but rarely actively attracts customers. A professional website combines strategy, design, SEO, and technical correctness. That investment pays back through greater visibility and higher conversions. Businesses with a professional website grow faster in revenue on average.

Can I expand my website later?

Absolutely. A well-built website is modular: you start with a solid foundation and extend it later with additional pages, a webshop, or new integrations. Make sure your agency plans for this in the architecture from day one.

How IntrICT prices — and why we are transparent

At IntrICT we believe business owners deserve honest information before making a decision. That is why we always work with transparent quotes: a clear scope, a fixed price per phase, and no hidden costs afterwards.

We build websites that generate customers — not just websites that look good. That means: a well-thought-out structure, technical SEO from the start, and a design that converts on every device.

Want to know what your specific project costs? Get in touch for a no-obligation conversation. We analyse your needs, give you a ballpark price, and explain step by step what you get for your investment.